Your Ordinary Citizen

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emergentfutures:

Stylish shirt doesn’t need washing or ironing for 100 days

Wool & Prince has developed a smart shirt that doesn’t crease or smell even after 100 days of wear.

Full Story: Springwise

I know I should be excited about this obviously environmentally/economically/consumer conscious concept, but 100 days?? I dunno. Is it made out of febreeze and cement? Has to be.